Project Description

Surface Measurement Systems

Brand Refresh and Website Design

Background
Surface Measurement Systems (SMS) are a world leader in the field of sorption science. Their instruments furnish laboratories in sectors such as pharmaceuticals, agrochemicals and polymers. SMS marketing solutions, which were previously considered a success, have fallen behind over time.

Objective
The refresh will position SMS as the world leader in sorption science and will align creative delivery with a customer focussed marketing strategy. Delivery of assets and templates to relaunch the SMS website is the first priority.

Solution
The SMS marque features a wave form of liquid and gaseous elements which sorption science measures. This is supported with a positioning statement which emphasise’s SMS’s international reach and leading knowledge in sorption science.