Project Description

Imperial College

MSc Process Automation, Instrumentation and Control

Background
The launch of the MSc Process Automation, Instrumentation and Control (PAIC) courses at Imperial College have been established with the backing of leading organisations within the process automation industry to address a shortage of personnel with the expertise necessary within the chemical and process industries.

Objective
To design a prospectus for the programme and various promotion pieces used at academic fair’s as well as promoting the programme to attract industry sponsored research and participation.

Solution
The design of the prospectus and marketing pieces reflect Imperial College and the Department of Chemical Engineering’s identity however, the imagery and visual assets give clear reference to PAIC industry sectors, particularly within chemical engineering giving the programme a distinct identity. The information architecture and typographic hierarchies provide a clear and accessible language which enable’s ease of reference and usability.